Web design and marketing experts often recommend that optometrists and eye specialists post reviews or let patients post reviews on their websites. Many patients today use Yelp and similar sites to see what others thought about doctors before they make appointments. They want to know how friendly the workers were, if the doctor was nice and had a good bedside manner and even what the office looked like, including whether patients can easily find the office and if the magazines in the waiting area are up to date. Allowing patients to post reviews can help prospective patients see why they should make future appointments.
Update the Site Regularly
Far too many medical websites, including those maintained by individual doctors and those used by hospitals, make the mistake of sticking to the same design for years. This leads to the site looking outdated and will also result in the site dropping in the search engine rankings. Regular updates will make the site look fresh and new, but those updates can also incorporate new keywords that bring more prospective patients to the site. Updates can include information about new equipment purchased by the facility, any upcoming special events for patients and updated info about each doctor working in the facility. Websites can also design a blog to offer readers extra information. Blogs allow for guest posting too.
Link to Other Sites
One thing that determines a site’s overall ranking is the number of links or mentions of that site on the web. The more reputable links a site has to other pages and the more reputable links on other pages lead back to that site, the higher its page ranking will rise. Reputable links include those that readers and patients can trust such as links to journal articles on new research into eye diseases and links to doctors working in the field.
Create Mobile Sites
Though some people still do traditional searches on a computer, a large number of people today use mobile devices like smartphones. They don’t want to spend a few minutes waiting for a page to load, which is why doctors find it helpful to create mobile versions of their full websites. A mobile site loads faster and contains fewer elements than the full site does. Mobile sites should also lack any pop up ads or other windows that will move around the page and make it hard for readers to find the information they need.
The proper keywords and phrases are important for a few different reasons but mainly because those terms are what draws readers to each page. Optometrists use words relating to specific eye diseases and conditions as well as to the tests that they perform. It’s often helpful to combine those terms with city and state specific information to reach patients living in the area. Someone looking for a doctor to get a new prescription for glasses will often look for eye doctors in a certain city.
It is very important that a new or existing website form a connection to the local area. More than 70% of the searches that people do today are for companies located in their local regions. Patients do not want to just look up glaucoma and find out more about the condition. They also want to know the treatments available for the condition in their areas and what doctors offer glaucoma tests. Catering to local patients can also lead to an increase in appointments made. Patients are more likely to make appointments with doctors when they can fill out forms and do any other necessary tasks prior to stepping foot in the office.
Though some optometrists use a website template that makes their sites look just like dozens of others found on the web, the specialists who customize their sites to meet the needs of all patients living in the area get more business. The top medical sites include information that patients can use and have a mobile version available for those using the web. Patients also want to find forms they can fill out at home and have access to new articles and research on eye conditions.