|By Kian Alisobhani | Solution21 | Jr. Blog Coordinator|
Your website is the bedrock of marketing your medical practice in the digital age. Medical practices can’t rely on second-hand accounts from friends or overheard at the grocery store to attract new patients. Most potential patients are going to find out about your practice because of online advertising, and even those second-hand accounts are mostly found online. Your presence online is key to the number of trust patients are willing to put into your practice. Solution21 specializes in designing, optimizing, and marketing unique websites for Plastic Surgeons, Dentists and Many Other Medical Fields. We will ensure that your website provides enough content to provide an interactive experience for potential patients. We will also make sure that the user-interface is as friendly and easy to use as possible.
The content of your site will help with potential patients’ trust. Being a consistent source of useful information will keep patients coming back to your site. Regularly adding helpful and trustworthy blog content to your practice’s site gives potential patients a reason to return to your site. This raises the number of clicks your site is getting which, in turn, helps with your site’s SEO. However, we here at Solution21 know that time is a luxury for most of those in the medical profession. You do not need a full-time blogger to join your practice. Just having a blog makes a major difference. If you update it at a pace that you’re comfortable with, that is also a major help.
Social Media Management
The majority of your potential patients regularly visit some social media platform or another. Your online presence is incomplete without a presence on social media. Social media allows you to keep a rapport with current patients and show up as an option for potential patients.
Your website should invite visitors to follow your practice on the social media platform of their choice. This gives them a platform to see any new content to the site in a non-intrusive format. It also gives them a platform to share any of that content with their own followers. This is a major boon to your practice and Solution21’s Social Media Management Services will help increase your practice’s presence on any of the following platforms:
We will help you create your account on these platforms and Manage your practice’s branding. We offer consultations, four unique blog posts a month, eight social-media posts a month, and a Monthly Premium Press Release.
Search Engine Optimization(SEO)
A major step to raising your site’s SEO is to raise your site’s ranking in local searches. Most of your potential patients will be local residents. Solution21 helps your site implement Local Keywords so that it’s easier and friendlier for local residents to find. Many search engines, in fact, implement systems so that when you search something like “Ophthalmologist,” the first thing that shows up is going to be local ophthalmology practices. They also link a phone number and directions so patients can instantly see how local your practice is.
Search engines are a great place to promote and advertise your practice. Solution21 provides Search Engine Marketing(SEM) Services to promote your website. We use strategies like Paid Search Ads, Pay-Per-Click, Cost-Per-Click and, for mobile users, Pay-Per-Call. SEM involves some costs to get the ball rolling, but it is very useful in strengthening your practice’s SEO.
Solution21 is a leading full-service online marketing company based in Irvine, California. We specialize in Website Design, SEO, PPC, Reputation Management and more. Schedule an online marketing consultation by calling Solution21 at (888) 423-9235 or filling out our contact form today.